Google’s Quality Score is a grading system that judges your ads and gives you a “score” between 1 and 10. Having a good Quality Score is essential to a successful Google Ads (AdWords) campaign because it determines the amount you pay per click (PPC) and the frequency at which your ad appears. Google does this because, […]
We all know Google Ads is the most powerful platform to get your company, product, or service in front of consumers at the moment they’re looking for you. Sign me up, right?! Naturally, we gravitate to the potential of a service like this, but the most common question we see with new advertisers remains – […]